Finding a bank is easy – finding the right bank is hard, why not speed date your banks to find the right one?
Alden State bank needed to differentiate themselves from all the big national banks. We focused on what made them unique. They’re one of the last truly local banks in the area, they’re smaller than the big guys. This could be a downside – but for a customer that means that their bank can understand them.
I’m super proud of this project, I got to be involved in every step of the process from creative concepting, storyboarding, casting, direction on the day of the shoot and during the editing process.
The results: almost 400,000 views in just over a year.
