Builders Insurance is as hard working as the construction workers they protect. This campaign sought to cement (pun intended) Builders as the protectors of those who build the world around us. We focused on sourcing visuals for this campaign that felt gritty and real, showing real workers on job sites, not sets.
This campaign worked on brand recognition as they expand into new markets, utilizing OOH, CTV video, print ads, digital targeting through LinkedIn and educational materials, to get name recognition and trust as they move into new states.
