Improv-athon Rebrand

This is a class project focused on festival rebranding. This project redesigns the branding for ComedySportz Buffalo’s 481/2 hour festival of back-to-back improv shows.

Improvathon is a cartoony, larger than life show with a dedicated, cult-like following. My goal was to bring that liveliness to their new look.

Billboard design to promote the festival
Landing page design for the festival