This is a class project focused on festival rebranding. This project redesigns the branding for ComedySportz Buffalo’s Improvathon, a 481/2 hour festival of back-to-back improv shows. I reworked the name to be the “Buff-ha-ha-lo Festival”.
Improvathon is a cartoony, larger than life show with a dedicated, cult-like following. My goal was to bring that liveliness to their new look.
1-inch logo
