This is a class project focused on festival rebranding. This project redesigns the branding for ComedySportz Buffalo’s Improvathon, a 481/2 hour festival of back-to-back improv shows. I reworked the name to be the “Buff-ha-ha-lo Festival”.

Improvathon is a cartoony, larger than life show with a dedicated, cult-like following. My goal was to bring that liveliness to their new look.

Logo rebrand for the local 48-hour improv festival.

Billboard design to promote the festival
Landing page design for the festival

1-inch logo

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